How To Describe Your Business In Less Than 30 Seconds!

Have you ever found yourself stuck in an elevator or at a networking event and someone says “so…what do you?”

As soon as they ask that question our minds often go haywire and try to come up with some amazing response but it tends to start with “well, it’s kind of complicated but let me try to explain.” Right away, the person who initially asked the question is already lost and confused, their brain has officially just shut down. Why is it that we don’t have a one-liner that describes our businesses in a clear and compelling way that we know by heart for whenever we get asked? It usually comes down to the fact that we, ourselves, don’t exactly know how to describe it or the way we do describe it is so jumbled up that it doesn’t make any sense at all.

Well let’s put a stop to that today and give you a simple framework that you can run your own business through so you never have to experience that awkward moment ever again.

It’s as easy 1-2-3 (insert Jackson 5 melody)

By the end of this you should be able to explain what you do in 30 seconds or less.

1) The Pain

The very first thing you should tell people is what the problem is and how it negatively affects people’s lives whether it is a consumer, customer, business or anything else. Take a few minutes to narrow it down to just one pain point. The reason why is because we want to hook them and get them interested. If they are interested then they will want to hear more and that’s when you can elaborate about other pain points that exist. An example of a pain point could be, “many businesses struggle to gain a competitive edge in the market because they are unable to innovate fast enough.”

2) The Solution

Think about how your business uniquely solves the problem and boil it down to a sentence or two. You really want to paint a clear picture and make it as simple to understand as possible. Just remember, “it’s easy to make things complicated but it’s hard make things simple.” You know who said that…Albert Einstein. Here’s a quick example, “We help businesses innovate faster by using a 6 step framework that anyone can use when it comes to market trends.”

3) The Reward

The last and final piece to your one-liner is the reward. What’s the aftermath of someone working with your business?  Do their sales increase? Are the customers more satisfied? By innovating quicker do they increase their market share? At this point the person you are talking to should have a complete picture of what it is that you essentially do or provide. It really isn’t rocket science, unless that is what you actually do and if it is that is the coolest job ever!

So now lets bring all three of these components together into a single statement that states the problem, the solution, and the reward.

What do you do?

– Many businesses struggle to gain a competitive edge because they don’t innovate fast enough. We provide a 6 step framework that keeps  them ahead of the curve and increases their market share 10 fold by catching trends before they become too saturated.

And there you go! You now have your one-liner. No more confusion or fumbling your words to put together your thoughts on the spot. The beauty of having this one-liner is that you can use it in a variety of ways. You can put it on the back of a business card or have it throughout the office so everyone knows how to describe the business. You could also make it your email signature too.

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