Do you still think social media is just a fad?
Maybe you tried to jump on the bandwagon but saw little to no reward or maybe it’s brought you limitless opportunities and rewards. (High Five!)
For most, it comes down to not having the right strategies in place or the right people to help you.
Over the past few years, the shift in customers migrating online is astounding and there’s no sign of it slowing down anytime soon if anything it is only going to accelerate. And this is your chance to grab your board and ride the wave or potentially miss out on one of the greatest periods of time in business.
Social media at its core is about community, however, it has also become a place where people search for services and products.
Building your presence on social media is a MUST and from a marketing, standpoint can’t be ignored. You always want to be where people’s attention is focused and a quick look around is all the proof you need. You’re almost guaranteed to find a majority of consumers on their phones and they are most likely scrolling through social media.
You always want to be where people’s attention is focused and a quick look around is all the proof you need. You’re almost guaranteed to find a majority of consumers on their phones and they are most likely scrolling through social media.
If you know where your audience hangs out and you provide value to them by engaging and listening, you will win. Period.
Still not convinced?
Here are 7 reasons why you need to be using social media for your business
Get exposure and grow your brand
With millions of people at the tip of your fingers, you are only a few clicks away from connecting with anyone and everyone.
It doesn’t matter if you are a local brick and mortar or a global corporation, the power of social media has removed the barrier of communication and allowed brands and businesses to create relationships on an entirely new level.
Build your tribe
One raving fan can be your greatest asset, now imagine a 1,000 or 10,000! Social media can act like an amplify that expands your ability to attract new customers by leveraging your existing ones.
The instantaneous relationship that can be built between you and your customers is the key to creating a brand advocate. This individual will become your salesperson, marketer, and PR person all in one (not to say you shouldn’t still have these people as employees though).
Of course, you will also have customers that voice their concerns and dissatisfaction too. This is an opportunity though and you can use it to publicly address their issue, therefore, showing other potential customers that you “listen.”
More traffic, more leads, more revenue?
Obscurity can be the greatest enemy of any business owner or entrepreneur, it’s something we deal with daily and must overcome before we become an “overnight success!”
Having more followers, likes, comments, and shares will not necessarily lead to a thriving business but it is one component that can be a tool in that journey.
Think of social media as a freeway. We are all familiar with freeways and traffic (oh man, the traffic), more importantly, it’s where people are going or their destination. Why do people exit? It’s because they are directed to.
Use your social media channels to drive your customers to act and visit your website, blog posts, or any other valuable piece of content that you want them to view. The more active you are on social media, the better.
It’s a numbers game at the end of the day. This will definitely lead to more revenue if you are getting in front of your ideal customers.
Lower costs
Social media is FREE to sign up although you will need to pay to play in some respects. Compared to more traditional forms of advertising you’re going to get a lot more bang for your buck.
Did you know that an average billboard costs $1,500 to $5,000 for one month?
I don’t about you but that’s a lot of money and essentially you are casting a net hoping to catch customers that are interested in your product or service.
Hint: they’re not
For that same cost of a billboard, you can reach ten times the amount of people on social media and the beauty is that if you build it outright, you’ll get people who are actually interested in what you have to offer.
Who’s your audience?
If you don’t know who your audience is then that is the first place you need to start. No, we’re not talking “anyone who is a female from 20-50 years old and lives in city x.” That is not your audience. You truly need to understand, know, and relate to them on an intimate level. You should be able to describe them as if they were one of your friends sitting in front of you.
You truly need to understand, know, and relate to them on an intimate level. You should be able to describe them as if they were one of your friends sitting in front of you.
Here’s the cool thing. Anything you want to know about your perfect audience can be discovered using social media. If you are not familiar with Facebook’s Audience Insights and haven’t set up your Business Facebook account then that’s the first thing you need to do after reading this.
Effective marketing won’t work unless you have your audience dialed down and laser targeted.
At the end of the day, social media is all about connecting although it must be intentional and well thought out. Posting just to post is not how you build your social media presence. You need to be relevant and in tune with your customer. If you are still struggling to gain traction with your social media strategy and seeing little to no return then it might be time to get in contact with someone who can help you refine and define your objectives and goals.
Schedule a call today with our digital marketing agency and find out how we can help you grow your business online.
